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Community Safety Net has
taken advantage of this technology by adding an
interactive DVD with their instructional safety books. The
DVD is divided into chapters that correlate with chapters
in
the books.
One of their most recent projects, PERSONAL
SAFETY,
aimed at 9 - 12 year olds, opens with a menu screen
that prompts the viewer to select which chapter they
want to view. Each chapter features on-camera hosts,
shot on a green screen who, with animated characters
in the background, discuss and show
potential hazards that the viewer may encounter.
The interactive DVD also contains a quiz that children
can complete. Get enough answers correct and you get
a code to use on the company's web site for a chance to
win a prize.
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Bonjour Hello, a DVD produced for the Province of
Manitoba, opens with a bilingual menu that gives the
viewer
the option of watching the video in French or English.
The program is about the Government of Manitoba's
Active Offer concept which
means that public service providers publicize the
availability of services in both languages, and that
people feel equally comfortable in dealing with the
designated service centers in the language of their
choice.
To communicate the Active Offer policy to all
Manitoba government employees, the Francophone
Affairs Secretariat produced a video in French and
English, to explain and demonstrate the concept.
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Interactive technology is not restricted to DVD. Some
of our clients are discovering the benefits of taking
their interactive presentations a step further by posting
them on their web sites. There are many advantages
of doing this. First of all, your message is available to
everyone seven days a week, twenty-four hours a day.
The second benefit is in the ability to include text
information in and around your video, creating an
another opportunity to communicate additional
information to your audience.
Cancer Care Manitoba's recent project "Reduce Your
Risk" is a perfect example of an interactive, web based
learning resource.
First Cancer Care developed an interactive DVD. The
DVD
included a menu to access the language you want
to view the program in; English, French, Chinese,
Cree, Hindi, Ojibwa, Punjabi, Portuguese, Tagalog,
Spanish or Vietnamese. Once you select the
language, the menu changes to give you a choice of
four videos; Cancer Prevention, Breast Cancer,
Cervical Cancer or Colorectal Cancer. In total, that
meant the DVD contained 44 videos.
Each video was then "compressed" into a format suitable
for showing on the Internet. Cancer Care then prepared
a comprehensive web site that included both the web
movies
and additional information on the topic in the form of text.
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Check out our channel on U-Tube!
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According to the 2008 September issue of Broadcast Dialogue, nearly two thirds of all Canadian households now have broadband - high speed - access, which means the ability to watch videos on-line, on a computer. More than half of all Canadians with Internet access downloaded video last year, approximately one-quarter did so at least once a week. We are definitely seeing an increase in activity from our clients who want to post their videos on their web sites or on U-Tube. If you would like to learn more on how to do this, contact me and I'll be happy to discuss this with you in more detail.
Sincerely,
Darlene Mulligan
Visual Productions
email:
darlene@visualmktg.com
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